Ijok, which is under the administration of the Selama District Council, has great potential as a tourist destination. With attractions such as chalets, glamping spots, and guesthouses like D’Lata Chalet at Lata Tebing Tinggi and Selama Inn, the area is perfect for visitors seeking a peaceful and natural experience. The rivers and waterfalls in the vicinity also attract runners and tourists who want to relax and enjoy recreational activities. Events like running competitions held in the area provide a great platform to promote the main tourist destinations around Batu Kurau, Selama, and Rantau Panjang. With many participants expected to attend, proactive efforts to highlight local attractions can draw more visitors. The Kg. Masjid Morning Market, held every Friday, is another important feature that should be promoted to showcase the local culture to tourists.

 Ijok has been selected as the venue for the Selama Ultra 2025 race, which is included in the 2025 calendar for the Perak State Government, the Selama District Council, and Tourism Perak. The name Selama Ultra was chosen due to the beauty and uniqueness of the hilly roads along the race route. Additionally, to test the physical and mental endurance of the runners, Jalan Sumpitan was chosen as one of the race routes. The route to the top of Jalan Sumpitan is captivating, offering stunning views of the surrounding natural landscape, including one of Southeast Asia’s tallest waterfalls, Lata Puteh Waterfall.